Internet and BusinessesSEO

SaaS SEO Checklist For High Customer Conversion Rates

As the most important factor in an e-commerce website, SEO optimization is often ignored by many e-commerce owners. They see it as a separate entity that only affects rank on search engines and has nothing to do with daily activities or marketing strategy. Besides that, nobody wants to miss out on benefits brought by a good ranking. That makes the cost of SEO optimization hardly controllable.

The following list breaks down the essential checklist for SaaS SEO optimization which is especially related to conversion rate. With these items covered, you can make sure that your website will not only show up in search engines but also rank high enough to attract customers.

1) Header tag

Header tag is one of the necessary meta tags for search engines. The standard <h1>, <h2> and h3> tags are suggested based on level of priority. Make sure that each page has its own keyword or key phrase in the header tag, which also relates keywords to the specific page. For example, if your website sells health care products, you can add a SaaS SEO checklist in header tags.

2) Site map at the beginning of the page

Site maps present an alternative way for search engines to follow links on your website. They are especially helpful for Google. It is believed that each page of your SaaS blog should provide at least 3 links to other pages. In this case, a site map should be placed at the beginning of your page.

3) Keywords meta tag

Many search engines consider keywords in title, description, and tags as one of the important factors to determine to rank. To make sure that relevant keywords are identified and applied correctly it is suggested to use the meta keyword tag.

4) Meta description

The meta description provides a brief summary of the contents on a specific web page, which helps search engines better index and rank your site. Make sure that these descriptions are meaningful so people will click on them unexpectedly. They should be around 160 characters long. If you have other websites, they can be reused.

5) Alt text for images

Alt text of the picture is a short description that provides a brief idea of what it contains which will show up when you place your mouse on a specific image. It also helps search engines more accurately index and ranks your site. The rule is each image must have an alt tag. Make sure that keywords are used as alt text to have better SaaS SEO optimization. If you are showing pictures on your website. Give each picture a good title so it will be noticed more easily.

6) Clean URL structure for all pages

One of the factors to consider in search engine optimization is clean URL structure which consists of three components: hostname, path, and filename. By using this type of URL structure the web site’s link juice will pass directly to the target pages in a clean and efficient manner. It also helps in managing your sites more easily with friendly URLs.

7) No duplicate content within the site

To make sure users always get good content with fresh information, your site should provide unique content on every page. Duplicate contents between different pages make search engines index them in a lower rank. That will not only confuse users but also affect other areas like links, keyword relevance, and other SEO optimization you are applying to your website. To avoid this problem it is necessary to use original content for all pages.

8) Internal linking on your site pages to SaaS products

Internal links are important elements in search engine optimization. They help users easily navigate through the website and understand what you provide. But it also depends on how you use them because if they are not necessary or related to specific contents. They will take away the user’s interest. Search engines also consider the number of internal links as an important factor to determine to rank.

9) Keywords should be used in H1, H2 tags

Another rule is to place keywords in specific places like headings and subheadings. To make sure that these pages are found by search engines it is necessary for users to use keywords in H1 and H2 tags.

10) Proper cluster of contents on your SaaS blog

To make sure that search engines can easily follow internal links to specific pages it is advisable to place them close to each other. That will not only avoid confusion but also provide convenience for users as they browse through the website. It is also better to use bold for links as this makes them easily noticed by users and search engines.

11) Proper URLs with keywords as index page name

A good way to make your SaaS blog easily noticed by both users and search engines is that you can include keywords such as the index page’s name which is usually in

12) Provide related content with specific keywords

Many people use search engines to find information related to their interests or needs. You can improve your site’s ranking by making sure that subject-specific keywords are included on the contents of all relevant pages. To make sure that users will not be disappointed it is essential to provide more information about their interests even if they are not directly related to your SaaS blog.

13) Proper URL for each content page on the site

The last thing you have to do is to make sure that each page has a specific title that consists of keywords so search engines can easily recognize it. Providing clear information about what users need will help you get more traffic and better rankings.

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