Instagram offers its audience a dynamic marketing platform that reaches more than a billion users worldwide. Instagram marketing is seeing new highs every single day and we have technological advancement to thank for that. If you’re looking for tips to hack your way through on this platform, you’ve come to the right place. We’ve got just the tips for you!
But before we dive in, make sure you’re using a business account if you want to access advanced features you can’t find with a personal account. While a creator account comes with its own set of benefits, marketers will find a business account to produce more lucrative results.
To switch to a business account, first make sure you have a stable internet connection like Wave Internet. Next, you just need to go to your profile and tap the icon at the top right and select ‘Account’ from ‘Settings’ and choose ‘Switch to professional account’, and follow the prompts after you tap ‘Business’
Now that you have a business account to start with, let’s dive into these life-changing tips you need to boost your Instagram reach.
- Understand your goals
Why are you creating an Instagram profile in the first place for your business? Are you looking for new leads? Is it because you want to establish your brand as a leader in the industry? Do you want to become a direct seller through the app? Or is your goal brand awareness? Defining your goals is an important step in your Instagram marketing strategy.
- Define the audience
A little research goes a long way in this case. It can help you identify who your target reach is. Knowing your audience defines an entire target market for you, giving your next marketing strategy the purpose it needs. You can create content accordingly that resonates with your audience and improve your reach via personalized content.
- Picking the right profile picture
Your display picture on your Instagram profile should be your logo. This makes your business profile look authentic and credible and makes it easier for your audience to find you. Make sure to upload a high-quality file that fits the 110-pixel diameter.
- Share a lot of visual content
Instagram is a visual-centric platform that works great with people who are all about aesthetics, visuals, and crisp elements. You should focus on uploading visually compelling content that either tells a story or reflect your brand in some way. Use images that are sharp and crisp, as well as well-composed and incredibly lit, but don’t only limit your creativity to images and videos. Go above and beyond with animations and infographics.
Instagram also allows you to test your creativity with Reels and stories, so don’t skip the opportunity to make the most of it. Compelling content inspires people to re-share it with others too!
- Decide an aesthetic
You should create and maintain an Instagram aesthetic to establish your brand’s ‘look’ on Instagram. The color palette you choose has a direct impact on the attention span and purchasing decision of your audience. Your Instagram feed should feel consistent with the proper color scheme, font, tone set. The more consistent you are with your ‘look’, the more the chances of visitors recognizing your brand.
- Make the most of the captions
The look of your brand should always reflect the voice of your brand too. The words you choose to fit in the caption should be worthy of your audience’s time. Use those 2,200 characters to tell a short snippet to a detailed story. But make sure the beginning of your caption is captivating enough to keep the audience reading for more. Try to keep the caption length up to 150 characters for organic posts and up to 125 characters for Instagram ads.
If you’ve got more to say, make sure the caption remains relevant, informative, and entertaining throughout. Moreover, you are free to use up to 30 hashtags for an Instagram post, so choose hashtags that are relevant to your post and niche.
To Wrap It Up
Improve your Instagram presence and reach a wider audience globally by following these tips religiously!