Amazon Fulfillment Services: An Overview

In recent years, Amazon has become a dominant force in the e-commerce industry. With millions of customers and a vast network of fulfillment centers, Amazon offers unparalleled access to online shoppers. However, this growth comes with a challenge – fulfilling all these orders in a timely and cost-effective manner. 

That’s where Amazon Fulfillment Services (AFS) comes in. In this article, we’ll explore what AFS is and how it works, as well as the benefits it offers to sellers and customers.

What are Amazon Fulfillment Services?

Amazon Fulfillment Services (AFS) is a suite of services provided by Amazon that allows sellers to store their products in AFS. When an order is placed, Amazon picks, packs, and ships the products on the seller’s behalf. 

AFS also provides customer service, returns management, and handling of customs and duties for international orders. By using AFS, sellers can focus on their core business while Amazon handles the logistics and customer service.

How does AFS work?

The process of using AFS is straightforward. Here are the steps:

Create a Seller Account: 

The first step to using AFS is to create a seller account on Amazon. This process is free, and sellers can choose between individual and professional selling plans. Once the account is set up, sellers can start listing their products for sale.

Send Products to Amazon: 

To use AFS, sellers must send their products to Amazon’s fulfillment centers. This process is known as “Amazon FBA (Fulfillment by Amazon).” Amazon provides shipping labels and instructions on how to prepare products for shipment. After the products arrive at the fulfillment center, Amazon stores and manages them.

Sell Products on Amazon: 

Once the products are stored in Amazon’s fulfillment centers, they become eligible for sale on Amazon. Sellers can choose to offer their products with FBA or “Fulfillment by Merchant” (FBM). FBA allows sellers to take advantage of Amazon’s shipping and customer service while FBM requires sellers to manage their own logistics.

Amazon Picks, Packs, and Ships Products: 

When an order is placed, Amazon picks, packs, and ships the products on the seller’s behalf. Amazon also handles customer service inquiries, returns, and any issues that may arise during the shipping process.

Get Paid: 

Amazon collects payment from customers and then transfers the money to the seller’s account. Sellers can choose to receive payments daily, weekly, or bi-weekly.

Benefits of Amazon Fulfillment Services

Faster Shipping and Improved Customer Experience: 

By using AFS, sellers can take advantage of Amazon’s vast network of fulfillment centers and shipping services. This allows products to be delivered faster and more reliably, improving the overall customer experience. Customers can also take advantage of Amazon Prime’s two-day shipping, which is only available to products fulfilled by Amazon.

Increased Visibility and Trust: 

Amazon’s brand recognition and reputation can help sellers gain visibility and trust with customers. By using AFS, sellers can leverage Amazon’s reputation to gain more exposure and build customer loyalty.

Reduced Logistics and Operational Costs: 

By outsourcing logistics and customer service to Amazon, sellers can save time and money. AFS eliminates the need for sellers to manage their own fulfillment and customer service teams, reducing operational costs.

International Expansion: 

AFS allows sellers to expand their business globally without the need to manage complex customs and duties regulations. Amazon handles all aspects of international shipping, making it easier for sellers to sell their products worldwide.

Easy Returns Management: 

AFS provides a streamlined returns management process, making it easier for sellers to manage and process returns. Amazon handles all aspects of the returns process, including customer service inquiries

Amazon Fulfillment options:

Fulfillment is a service offered by Amazon that enables sellers to store their products in Amazon’s fulfillment centers. Amazon takes care of the storage, packaging, and shipping of the products to the customers. This service helps sellers reach a wider audience and offer their products to customers around the world.

Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is one of the most popular fulfillment options offered by Amazon. With FBA, sellers send their products to Amazon’s fulfillment centers, where they are stored, packed, and shipped to customers. FBA takes care of customer service and returns as well, making it a hassle-free option for sellers. FBA is an ideal option for sellers who want to focus on growing their business and leave the logistics to Amazon.

Fulfillment by Merchant (FBM)

Fulfillment by Merchant (FBM) is an option where sellers handle the storage, packing, and shipping of their products themselves. This option is ideal for sellers who have their own storage and shipping capabilities or for those who want to have more control over the fulfillment process. FBM can be a cost-effective option for sellers, especially for those who are just starting out and have a limited budget.

Multi-Channel Fulfillment (MCF)

Multi-Channel Fulfillment (MCF) is a service that enables sellers to fulfill orders from channels other than Amazon. This means that sellers can use Amazon’s fulfillment centers to store their products and fulfill orders from their own websites or other e-commerce platforms. MCF is an ideal option for sellers who want to expand their business to other channels without having to manage multiple fulfillment processes.

Amazon Seller Fulfilled Prime (SFP)

Amazon Seller Fulfilled Prime (SFP) is a program that enables sellers to offer Prime-eligible products without using Amazon’s fulfillment centers. With SFP, sellers can handle the storage, packing, and shipping of their products themselves while still offering Prime benefits to customers. SFP is an ideal option for sellers who have their own storage and shipping capabilities and want to offer their customers the benefits of Prime without using FBA.


Amazon offers a wide range of fulfillment options for sellers, and choosing the right one can have a significant impact on your business. Whether you choose FBA, FBM, MCF, or SFP, it’s important to evaluate your business needs and choose the option that best fits your budget, capabilities, and goals. With the right fulfillment option, you can focus on growing your business while Amazon takes care of the logistics.

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