When it is about designing logos there are so many tech and tricks that confuses you. It’s difficult to separate out what is important from the many myths that have been formulated regarding logo design. It can be confusing for even designers. Given that every person is a fan of a certain idea, it is essential to dispel some of the most popular myths.
Six of these design myths are exposed below.
Myth 1. Logos Reflect Company’s Mission
The logo is similar to the flag. A logo is a way to identify your company, similar to flags are the symbols of a nation. The flag is only a symbol of the country. The same goes for logos. Logos do not need to convey the story behind the business. It’s merely a means of identification that distinguishes an organization from other.
People who think they are able to tell the entire story of a business by a logo are utterly wrong and are likely to be a failure.
The most important thing to keep in mind is the fact that your logo communicates the brand’s identity to the business and what is important to the business. While it’s a marketing tool, it’s not intended to increase sales. It’s only used as identification and, often, the employees and owners alike are very pleased with this type of identity.
Myth 2. A Symbol is Must in Logo Design
There isn’t any strict norm regarding this. Based on the logos, well-known brands such as Coca Cola, FedEx, and Microsoft do not use any symbol. They just have a beautiful typeface.
This is an eminently true fiction. There are many companies such as Apple or Nike in which the logo is more well-known than the name of the business itself. In some instances it is not necessary to use the logo. The only thing you should remember is that you must use an image if it represents something that is significant to the business. If not, a typeface will be the ideal option.
Myth 3. Simply Symbol is Enough
The symbol alone will not be sufficient until there is an investment of money in advertisements, and the result is the repeated advertisements. Repetition is a crucial instrument for making your logo visible and that’s why the symbol is so popular.
A lot of money is poured into advertising by businesses for an extended period of time to establish a reputation and to help people remember their brand. There isn’t a magic power that has created Nike and Apple famous. It’s the persistence of ads.
Unfortunately, smaller start-ups as well as many other businesses don’t have the privilege of an unlimited budget for advertising It is better to stick to the layout and font.
Myth 4. Industry Trends Should Be Insistently followed
There are rules that are not written for every industry regarding the way logos should appear. What is the normal or what the norm is. The new companies usually adhere to this standard with greater vigor, but ultimately, they will have something that is boring and dull. It is crucial that a brand new logo be developed if you want to have any chance of being successful. The quality of the content is crucial for small businesses, and they should be focused on original, distinctive logo designs. The latest trends will not make you stand in the marketplace as a business.
Myth 5. Logos is supposed to be forever
This is probably the most common myth of all. No logo design is timeless. Every logo design must be improved. You could have a classic style that you are able to tweak through the years, but you won’t have a logo that is timeless. But, you shouldn’t base your logo on trends that are fading away with the passage of the passage of time.
Numerous famous companies update their logos periodically. Consider the examples of Shell, IBM, Volkswagen, Xerox, Coca Cola, Pepsi, and many others. They have altered their logos several times over time. Each time, they have improved their logos with each modification. There is no need to worry about designing a logo that is timeless that is improvised in the future.
Myth 6. Likeable Logo
The logo of a company has nothing to do with have anything to do with the people’s preferences and dislikes. Even if someone dislikes the logo, that does not mean that they don’t appreciate the business either. There are two distinct aspects, and there’s no requirement that everybody must approve of your logo since it doesn’t affect the business at all. Further more checkout the colourist logo and write for us UI/UX design